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Junction City Main Street uses a proven model that has produced impressive revitalization results in many other cities and states, the Main Street Four-Point Approach®.

This method leverages local assets to revitalize their districts by leveraging local assets – from cultural or architectural heritage to local enterprises and community pride. The four points of the Main Street approach work together to build a sustainable and complete community revitalization effort. The four points include: organization, promotion, design, and economic vitality.

Economic Vitality

Focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies. Learn more about Economic Vitality.


Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. This includes building façades, streetscape, public spaces and appropriate building renovations.
Learn more about Design.


Positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique  characteristics.
Learn more about Promotion.


Involves creating a strong foundation for sustainable revitalization efforts, including cultivating partnerships, community development, and resources for the district.
Learn more about Organization.

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