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Four Point Approach

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Four Points

The Main Street Approach® is centered around Transformation Strategies. A Transformation Strategy articulates a focused, deliberate path to revitalizing or strengthening a downtown or commercial district’s economy. Transformation Strategies should be organized around the Four Points:


Economic Vitality

Focuses on capital, incentives, and other economic and financial tools to assist new and existing businesses, catalyze property development, and create a supportive environment for entrepreneurs and innovators that drive local economies.
Learn more about Economic Vitality.

Design

Supports a community’s transformation by enhancing the physical and visual assets that set the commercial district apart. This includes building façades, streetscape, public spaces and appropriate building renovations.
Learn more about Design.

Promotion

Positions the downtown or commercial district as the center of the community and hub of economic activity, while creating a positive image that showcases a community’s unique  characteristics.
Learn more about Promotion.

Organization

Involves creating a strong foundation for sustainable revitalization efforts, including cultivating partnerships, community development, and resources for the district.
Learn more about Organization.

Four Points Graphic

Photo courtesy of Main Street America.

Kansas Main Street

Main Street America

About Junction City Main Street

Junction City Main Street seeks to make our downtown an economic engine for the region and a location where friends and families can gather for shopping and socializing.

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